Patent Analysis and Reporting – How to make your client Delighted?
Most of the times after receiving the patent analysis report by the vendors, companies or decision makers ask a question: "Very nice, now what I do with it?" It is very essential to avoid these type of questions from the clients in service industry and we have to understand, why does this response happens? Usually, it happens because the analysis involved in the patent analysis and mapping does not really understand the end objective of the client. Thus it is very essential, prior to commencing any search or analysis, the analyst or searcher must clearly understand the objectives and needs of the clients. Nest question comes is How do you know, what the objective is? First, you ask. Then, like a skilled salesperson, you go a level deeper. You ask about the objective behind that stated objective, or perhaps even the objective behind that, until you understand. Sometimes in spite of clear objectives there happen mistakes in the analysis. To avoid this the analyst have to use i...