Patent Analysis and Reporting – How to make your client Delighted?
Most of the times after receiving the patent analysis report by the vendors, companies or decision makers ask a question:
"Very nice, now what I do with it?"
It is very essential to avoid these type of questions from the clients in service industry and we have to understand, why does this response happens? Usually, it happens because the analysis involved in the patent analysis and mapping does not really understand the end objective of the client.
Thus it is very essential, prior to commencing any search or analysis, the analyst or searcher must clearly understand the objectives and needs of the clients. Nest question comes is How do you know, what the objective is? First, you ask. Then, like a skilled salesperson, you go a level deeper. You ask about the objective behind that stated objective, or perhaps even the objective behind that, until you understand. Sometimes in spite of clear objectives there happen mistakes in the analysis. To avoid this the analyst have to use intelligently the tools or techniques along with most important his own analytics skills and judgment.
An analyst should know the subject matter in details. He should seek to understand the technology, the analysis process and the objective of the clients.
After analysis comes the reporting which includes text, charts, graphs and tables. All these elements need to have a purpose. Sometimes patent analysis fails, even when the analyst has captured good data, rests with how the analyst process that data, text, charts, graphs and tables must support the client objectives.
Most of the patent analyst reports display the quantitative approach and includes the counts of patents based on either bibliographic information or technical elements obtained during analysis and further representation of those counts in the form of various text, charts, graphs and tables along with a brief writing about the patterns evident form those charts, graphs and tables based on quantitative assessment. This is the major reason, why a patent analysis report fails to meet the end objective of the client. Since the perception that a company X has a more number of patent counts as compared to other, does not mean that company X is a competitor or a leader. There are lots of other associated factors, which most of the ties we neglect. Analyst must have to use the qualitative approach along with the quantitative.
Patent categorization is very crucial in terms of quality results. It should be in a way to represents apples to apples, not apples to oranges. Sub-categorize to make the results even clearer, s
o that red apples are measured against red apples and green against green. Especially in case of companies landscaping or assessment, you need to analyze all patents in in-details. As patents is like a single chapter of a book and a complete picture will only comes when you read the whole book.
In my opinion Patent Searching by David Hunt, Long Nguyen and Matthew Rodgers is must for a patent analyst. Just read and understand it fully, I am sure; one could learn a lot and contribute to end results and make their clients delighted.
"Very nice, now what I do with it?"
It is very essential to avoid these type of questions from the clients in service industry and we have to understand, why does this response happens? Usually, it happens because the analysis involved in the patent analysis and mapping does not really understand the end objective of the client.
Thus it is very essential, prior to commencing any search or analysis, the analyst or searcher must clearly understand the objectives and needs of the clients. Nest question comes is How do you know, what the objective is? First, you ask. Then, like a skilled salesperson, you go a level deeper. You ask about the objective behind that stated objective, or perhaps even the objective behind that, until you understand. Sometimes in spite of clear objectives there happen mistakes in the analysis. To avoid this the analyst have to use intelligently the tools or techniques along with most important his own analytics skills and judgment.
An analyst should know the subject matter in details. He should seek to understand the technology, the analysis process and the objective of the clients.
After analysis comes the reporting which includes text, charts, graphs and tables. All these elements need to have a purpose. Sometimes patent analysis fails, even when the analyst has captured good data, rests with how the analyst process that data, text, charts, graphs and tables must support the client objectives.
Most of the patent analyst reports display the quantitative approach and includes the counts of patents based on either bibliographic information or technical elements obtained during analysis and further representation of those counts in the form of various text, charts, graphs and tables along with a brief writing about the patterns evident form those charts, graphs and tables based on quantitative assessment. This is the major reason, why a patent analysis report fails to meet the end objective of the client. Since the perception that a company X has a more number of patent counts as compared to other, does not mean that company X is a competitor or a leader. There are lots of other associated factors, which most of the ties we neglect. Analyst must have to use the qualitative approach along with the quantitative.
Patent categorization is very crucial in terms of quality results. It should be in a way to represents apples to apples, not apples to oranges. Sub-categorize to make the results even clearer, s
o that red apples are measured against red apples and green against green. Especially in case of companies landscaping or assessment, you need to analyze all patents in in-details. As patents is like a single chapter of a book and a complete picture will only comes when you read the whole book.In my opinion Patent Searching by David Hunt, Long Nguyen and Matthew Rodgers is must for a patent analyst. Just read and understand it fully, I am sure; one could learn a lot and contribute to end results and make their clients delighted.
Comments