Patents Analytics for Competitive and Technology Intelligence

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Patent analysis provides an overview of innovation and a method to track technological development
• Patent counts, weighting, normalisation
• Macro analysis; Micro analysis
• Insight
•• Technology trends
•• Geographic trends
•• Company trends
• Important for:
•• Competitive intelligence
•• Mergers and acquisitions, R&D strategy etc.
•• Prediction and exploitation of emerging technology
•• Licensing opportunities

Important point to remember:
• Search strategy is key
• Understanding of codes and classifications is important
• Clean-up of the data is desirable
• Useful techniques:
•• Normalisation
•• Averaging counts over time
• Qualification
•• Geographic spread
•• Citation frequency
•• Legal status
• Patent analysis can be valuable for highlighting areas for further study and corroboration

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