Planning for a next generation product

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Planning for a next generation product is a stunningly difficult problem. Most of the time there are multiple technology options from which to choose. Often, the options are incompletely documented. As a result, technology selection has been a very high-risk proposition and fails often.

Many organizations listen to the voice of the customer and to marketing research to make product development decisions. However, the customer is not always right.

Some organizations have chosen to reduce technology investment or R&D risks by relying more heavily on licensing or acquisition decisions. But, licensing or acquisition decisions bring other types of risk and require organizational assimilation skills that are also unusual.

Reducing risk in technology selection, licensing or acquisition decisions requires careful, thoughtful analysis and some form of a technology roadmap.

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