Importance of Competitive Intelligence

-
In today’s competitive environment, success in the market depends primarily on strategic planning, early decision and understanding the competitors. Competitive intelligence provides knowledge of competitors, their marketing strategies, objectives, research activity, their strengths and weaknesses and other information.

Competitor Analysis helps companies in understanding their position with respect to major competitors in the global competitive environment and provides actionable business competitive intelligence. Early and better understanding of the key competitors’ strategies helps to take proactive, planned and informed strategies business and R&D decisions in order to gain market dominance.

Competitive intelligence is the process of discovering, analyzing and using intelligence from publicly available, non-proprietary information sources for the purpose of becoming more competitive.

Competitive intelligence isn't simply about finding information. It's not about snooping on competitors. It's about analyzing information in a continuous process that is tightly linked to your strategic planning. It's your company's circulatory system for knowledge.

Comments

Post a Comment

Popular posts from this blog

Databases on the FDA Website

-
The search engine on the FDA Website will not find information that is in the databases that make up a large part of the site. Those databases can be accessed separately, using the links below. Following each link is a brief description of the database. Animal Feed and Drugs FDA Approved Animal Drug Products : A listing of searchable databases in the following categories: Approved Animal Drug Products (Basic search), Approved Animal Drug Products (Advanced search), Suitability Petitions, Sponsors, Green Book, Code of Federal Regulations, Federal Register, Patents, and Exclusivity. FDA BSE/Ruminant Feed Inspections Firms Inventory : Inspection information of renderers, feed mills, ruminant feeders, protein blenders, pet food manufacturers, pet food salvagers, animal feed distributors and transporters, ruminant feeders, and others regarding compliance with the BSE/Ruminant Feed regulations. Biological Products Adverse Event Reporting System : The Adverse Event Reporting System is a compu...
Read more

IPEXL - New Patent Search Tool

-
Image
IPEXL has released the beta version for their Patent Search tool. Its really nice and provides many feature. Must to have a look for patent professionals. Features: Patent Search - Patent search over China, Taiwan, Hong Kong, Singapore, Japan, S. Korea, PCT, United States, Europe, UK and Canada with translation link through google translator. Patent Directory - Patent search based on IPC class IP Market Place - Patents open for license.
Read more

Employee Retention – A critical issue, why..and How to solve?

-
Developing an employee retention plan is important to prevent raiding of your staff. This tool includes ideas on keeping employees happy, the business connection, time and money, and more. Using these tools and techniques, you can make better decisions on how to retain your top employees. Key employee retention is critical to the long term health and success of your business . Employee retention matters. Organizational issues such as training time and investment; lost knowledge; mourning, insecure coworkers and a costly candidate search aside, failing to retain a key employee is costly. Various estimates suggest that losing a middle manager costs an organization up to 100 percent of his salary. The loss of a senior executive is even more costly. Employee retention is one of the primary measures of the health of your organization. If you are losing critical staff members, you can safely bet that other people in their departments are looking as well. It is important for the management t...
Read more